Sr. Demand Generation Manager / B2B Marketer needed!

To apply click here:

If things like demand generation, ABM, dark social, lead scoring… make you tingle, read on…

We’re looking for a B2B Marketer / Demand Generation Manager to join our fast-growing startup –  We’ve grown 10x in 2021, we are backed by the parent company of and We’re projecting to become a unicorn in the next 3 years

  • We’re an HR tech company disrupting the staffing industry and empowering 80,000 users in the USA with opportunities to work when they want.
  • Our team is 119 people, our lean marketing team is based in Europe

More about our company:

What’s in it for you?

  • Make an impact – You will be responsible for the further early-stage growth of the company and influencing part or most of our new pipeline. Our marketing team is still very small so you’ll have the opportunity to build things from scratch and shape b2b marketing 
  • Growth – an opportunity for significant professional growth.
  • Equity – stock options additionally to base salary– every employee of Upshift is a stakeholder! 
  • Work with the best – Join our nimble team with a growth mindset and work with other passionate marketers 

What we’re hiring for:

  • We’ve been sales-led so far. We have over 10 BDRs and a strong team of account managers. 
  • We’re in mid-market (mid-size) sales, the sales cycle can be up to 6-months long, if you’re coming from the B2C world, these tactics won’t work here. 
  • We’ll expect you to define the strategy and own the implementation. You’ll have many low-hanging fruits to pick and the freedom to build the processes from scratch. 
  • You’ll be working with contractors and the internal team and be able to hire more people
  • We need a legit B2B Marketer/Demand Generation Manager who’s hungry, curious, and won’t shy away from taking on a revenue goal.

If this is you, keep reading.

What will you be doing?

  • You’ll be responsible for the demand gen strategy 
  • Develop and optimize pipeline acceleration campaigns to help improve deal velocity and conversion
  • Lead content creation initiatives by working with our marketing team, executive team (our COO runs a podcast, and another podcast will be launched soon), partners (we have a network of partnering associations) or clients (1200+ clients).
  • Work with the media buyer on marketing campaigns focused on driving net-new pipeline, including specific inbound demo requests and opportunity goals
  • Manage the process for experimentation to find new channels, tactics, audiences and offers 
  • Work closely with Sales to plan and manage campaigns to target and strategic accounts

Which boxes you need to check:

  • This isn’t your first rodeo. Ideally, you have 4+ years of B2B demand generation or marketing experience at a high-growth startup
  • Knowledge of ad platforms like Linkedin, Facebook, Google and Google Analytics for website. You’ll work with a media buyer who’ll run the campaigns but you need to “feel” the ad accounts
  • Experience with CRM and automation tools (we use Hubspot)
  • Experimentation and optimization mindset – get things out and test them vs. work on them until they’re perfect
  • Above-average communication skills
  • Proof that you’ve had double-digit % impacts on revenue 
  • You’re ready to work at an early-stage, fast-growing startup (we’ve grown 10x in 2021)
  • You’re a self-starter – you know how to figure stuff out by yourself and solve problems fast
  • You know how to work with teams like Sales and Customer Success

What’s the work environment like at Upshift?

  • We’re a small team in the marketing department, currently 3 full-time people working with 8 contractors and 1 agency. The marketing director has mainly B2C experience (creative and strategy).  We’re looking to grow to 5-10 full-time people in the next 12 months.
  • We move fast. There are no stupid procedures or long chains of command. 
  • We operate with meritocracy and ownership values 

More about our company:

Practical information

📌  You can work from wherever you want and whenever you want, as long as you have overlap with EST and CEST timezones. Our business team is based in the US, and our marketing and tech team are in Central and Southeastern Europe.

✈️ We have company retreats twice a year (the last retreat was in Miami 🌴)

💸 Salary: $51.6k/y+$15.6k bonuses (annual)

📈 You’ll also get equity in the form of stock options. Unlike most other startups, over 80% of our company is employee-owned!  

We're Upshift – a revolutionary labor marketplace connecting people looking for work with businesses in need of extra staff through our app.

While the world is witnessing a big shift in how people work, Upshift is setting the standard for what the future of flexible work is going to look like. Right now, Upshifters work for hundreds of businesses in the US that you might recognize with more joining as our partners every day.

Our values


Our organization is based on meritocracy. Being able to perform is something that we’re all focused on. Everybody does their share, and we all get better together. We are held accountable and rewarded for what we do, not for how others feel about us in the moment.

We are striving to empower everybody in our organization to continue to use their talents, to put their effort in, and to be as entrepreneurial as humanly possible.

To put it simply, our company rewards people for the results they produce, not how someone feels about them at any given moment.  This meritocracy empowers everyone at Upshift to unleash their inner entrepreneur knowing that accountability and rewards are earned at every level.  We don’t play office politics and we don’t believe in rigid hierarchies.  If you do well you are going to be recognized for it!

Dreaming Big

What would you do if you knew you couldn’t fail?  What successes could you dream up?  At Upshift, we are planning to be the world’s largest HR Tech company!  We are looking for people with the mentality and initiative needed to turn these big dreams into reality!   

Ownership Mentality

The sense of ownership is one of the most powerful weapons a team or organization can have. We believe in taking ownership and responsibility over making things better and we feel empowered to make these changes. We expect our team to operate like owners, but we also treat them as owners – every employee gets equity in the business.

Being Yourself

We want to ensure that everybody feels comfortable being themselves at work, because when you are yourself, you bring your best ideas, your unique perspective and your best engagement. 

Being Humble and Hungry

We want people who are confident in their abilities, but are also willing to listen and adjust to achieve a collective win. Striving for greatness requires drive and passion, and the realization that you don’t know everything.  

Who we aspire to be?

We believe the old school model of work will cease to exist. 

While the world is witnessing a big shift in how people work, Upshift is setting the standard for what the future of flexible work is going to look like. Right now, Upshifters work for hundreds of businesses in the US that you might recognize with more joining as clients every day.

Because of our dynamic expansion, we’re looking for posivite and and empathetic to help us revolutionize the future of flexible work.

Learn more about different teams at Upshift:



Customer Success

Customer Success



Customer Support Representative

Customer Support Representative



Upshift is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. This role is not eligible for visa sponsorship.